Creative Momentum Transfer: AI-Assisted Ideation (Oral Presentation)

Date:

Oral Presentation at IJCAI 2025

Presented research on “Creative Momentum Transfer: How Timing and Labeling of AI Suggestions Shape Iterative Human Ideation” at the IJCAI 2025 Satellite Event in Guangzhou, China.

Conference: International Joint Conference on Artificial Intelligence (IJCAI 2025)
Event: IJCAI 2025 Satellite Event
Location: Guangzhou, China (广州)
Presentation Type: Oral Presentation

Research Highlights

  • Investigated how the timing (early vs. late) and labeling (AI-labeled vs. unlabeled) of AI prompts shape multi-round human ideation
  • Between-subjects experiment with 247 participants
  • Demonstrated that early AI prompts increase overall creativity but induce stronger anchoring
  • Late AI prompts trigger mid-round pivots that foster more divergent thinking

Fan, G., Liu, D., Pan, L., & Huang, Y. (2025). Creative Momentum Transfer: How Timing and Labeling of AI Suggestions Shape Iterative Human Ideation. In International Joint Conferences on Artificial Intelligence (IJCAI). (CCF A)